No company has a better reputation among American consumers than Amazon.com. The online retailer pushed Apple out of the the top slot this year, according to a recent survey conducted by Harris Interactive.
In its 14th annual Reputation Quotient (RQ) survey, Harris Interactive rated 60 large American companies based on six key characteristics including product quality, trust, social responsibility and how employees are treated. The companies with the worst reputation quotients include many financial services institutions such as Goldman Sachs and AIG. Based on the Harris survey, these are the companies with the best and worst reputations.
Many of the companies with the highest scores are in the tech industry. Tech, explained Harris Interactive Executive Vice President For Reputation Management Robert Fronk, has a natural advantage over other industries…
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