I remember walking into the Toyota dealer and wondering what is this strange looking vehicle only to learn it was a new brand. Then I came to find out it was selling and at a big volume. I could not believe? Why? I sure did not want to buy one. Well that was a good thing for Toyota because I was not their target customer for the Scion. Who was…The Youth Market!
What is even more amazing was how these cars were marketed, sold and built. They created a unique process for engaging their customers.
Want to know more? Check out this video to find out. It is a cool story!