The Scion Story: Engaging Your Customers

I remember walking into the Toyota dealer and wondering what is this strange looking vehicle only to learn it was a new brand.  Then I came to find out it was selling and at a big volume.  I could not believe?  Why?  I sure did not want to buy one.  Well that was a good thing for Toyota because I was not their target customer for the Scion.  Who was…The Youth Market! 

What is even more amazing was how these cars were marketed, sold and built.  They created a unique process for engaging their customers. 

Want to know more?  Check out this video to find out.  It is a cool story!

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