Personal branding in the age of Google

A friend advertised on Craigslist for a housekeeper.

Three interesting resumes came to the top. She googled each person’s name.

The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, “binge drinking.”

The second search turned up a personal blog (a good one, actually). The most recent entry said something like, “I am applying for some menial jobs that are below me, and I’m annoyed by it. I’ll certainly quit the minute I sell a few paintings.”

And the third?…

Read the rest of the article at:

Seth’s Blog: Personal branding in the age of Google

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One thought on “Personal branding in the age of Google

  1. Pingback: » Personal branding in the age of Google « The Engagement Factor Blog Wordpress Plugins: Just another WordPress weblog

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