What is Employee Engagement?

Why Employee Engagement?


To increase the productivity and tenure of (key) employees in a manner that creates healthier organizations both on and off of the balance sheet.


What is Employee Engagement?


The degree to which people commit to an organization and the impact that commitment has on how profoundly they perform and their length of tenure


Three central tenets of high Employee Engagement levels are:


·                    Clearer Connections: Individuals fortify commitment based on increasing the number and strength of the connections or mutually beneficial bonds with their work and environment.

·                    Improved Trust: Employees are able to be more present and focus on the needs of others, causing them to build high-trust relationships with internal and external customers.  

·                    Increased Resourcefulness: Employees are able to see opportunities, as opposed to just managing risks, causing them to drive themselves and the business forward in an ownership manner.



It is important to note that Engagement is not an on / off switch.  It is a continuum, and we will have employees who fall in various places on the continuum.  The key to engagement is to move employees further along that continuum—toward stronger engagement- over time.


In order to move our employees to stronger engagement levels we must create connections or mutually beneficial bonds with our employees.  The more numerous and stronger the connections the more committed our employees will be.


When we measure for Employee engagement we must measure for impact.  Too many organizations still measure for satisfaction.  These types of measures change frequently and are less dependable.  Of course we want employees that are passionate and successful, and those employees that stay, are more productive, and resourceful are more passionate and successful.


Engagement efforts can be fall into a number of different categories including:


·         Organizational Engagement Survey Process

·         Engagement Leadership Training and Reinforcement

·         Sales and Service Team Engagement

·         Personal Engagement Strategies

·         Hiring and On-boarding for Engagement


Firms that focus on Employee Engagement employ several approaches improving Employee Engagement including:


·         Surveys

·         Assessments

·         Training

·         Coaching

·         Consulting

·         Strategy

·         Action Planning

·         Combination of the above


Employee Engagement has changed a great deal and become a complex field.  It is important to review your current efforts and determine if your organization’s efforts have kept up.

2 thoughts on “What is Employee Engagement?

  1. Altho’ it is implicit, “management” and its key role as an engagement generator is not actually mentioned.

    Bond-building, the connection-creating, and the measurement-collecting are management responsibilities. If there is a true demand for training, I suggest it is at the management level more than anywhere else.

    Managers need thorough and applicable awareness of the what, why, how, when and where of building ever higher levels of engagement among their employees.

  2. While I agree that Management or Leadership is a key ingredient to engagement, it is one of many drivers that influence engagement. Some research actually demonstrates that management is not the most impactful of drivers. More importantly building bonds and connections can be accomplished by anyone and everyone. When we leave our engagement in the hands of others (solely or largely managers) it can actually cause a victim type of culture of time. Engagement must become a responsibility for all of us as well as management.

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